People at the center of change

Investments in the four SMAC technologies (Social, Mobile, Analytics & Big Data, Cloud), thanks to which it is possible to redefine the Customer experience, manage data as strong elements of differentiation and create new business models, are registering also in Italy positive trend and this shows that companies do not want to be caught unprepared and are already reacting to the change in the digital revolution. However, it is important to keep in mind that Digital Transformation does not only mean investing in new technologies, tools and techniques, but mainly means innovating the company's business model. This is a challenge that will also and above all concern people.

Italy has always been characterized by its intrinsic ability to innovate; let’s think of the industrial districts and the many excellences of Italian entrepreneurship, and the strong drive to look ahead are valuable skills and knowledge, elements of value that contribute to the transformation of businesses. The Digital Transformation process requires changes in the organization, people and operating models. It will therefore be necessary to support the change towards innovation with the deep and shared participation of all company roles.

Data as an engine of competitiveness

Knowing and being able to react quickly will be essential to remain competitive. Data analysis represents an important key to understanding the reality and the market today and tomorrow: thanks to advanced analytics it is possible to keep the available information in order, find unexpected relationships between the data, predict future business scenarios. The entrepreneurs must necessarily promote the culture of data in order to extract the maximum business value thanks to an analysis capable of optimizing processes, reducing costs, predicting changes in demand and making strategic decisions to support one's company, big or small it is.

SAS acts as a facilitator to support companies in their change process with the aim of creating an analytical culture. This takes place through content in big data and innovation, numerous training activities such as digital learning courses and relationships with universities, so as to be a support to create those skills and figures that are missing and that can be the keystone for a business transformation strategy. The many training and updating meetings organized by the company, such as SAS Forum or Analytics Experience, are fundamental moments that represent a push to look ahead, where business users, analysts and sector experts share new approaches to today's business challenges and of tomorrow.

The stories, the testimonies and the practical applications of the companies that have been accompanied in the transformation process towards digital are collected and told in itasascom: a direct line with the protagonists of the business thanks to which to understand the scenario of Digital Transformation, Big Data and Advanced Analytics in which companies and professionals move. The protagonists of the stories covered are the people who every day with their ideas and skills bring innovation to the center of business strategies. The goal is to tell about the changes taking place, contributing to the updating of all those who make innovation a fundamental element of their professional career.

Stories such as that of a manufacturing company that, thanks to data analysis, has managed to predict and anticipate market needs without having to rely on luck, recording a drop in the forecast error of tens of percentage points. Another example comes from a company that produces snacks and uses analytics to profile the customer's tastes, behaviors and lifestyles and through data analysis it ensures that each product has the right characteristics of taste, crunchiness or creaminess. Another company has won the online challenge thanks to the adoption of analytical tools that have allowed it to completely reinvent the purchasing process on all channels and offer a personalized experience to its customers.

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  • Risk analysis
  • Drafting of documentation
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  • Staff training
  • Ordinary and Extraordinary Management: Update, Monitoring & Audit, Data Breach
Making the best use of the "oil" of the new century

Our References

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