People at the center of change

Investments in the four SMAC technologies (Social, Mobile, Analytics & Big Data, Cloud), thanks to which it is possible to redefine the Customer experience, manage data as strong elements of differentiation and create new business models, are registering also in Italy positive trend and this shows that companies do not want to be caught unprepared and are already reacting to the change in the digital revolution. However, it is important to keep in mind that Digital Transformation does not only mean investing in new technologies, tools and techniques, but mainly means innovating the company's business model. This is a challenge that will also and above all concern people.

Italy has always been characterized by its intrinsic ability to innovate; let’s think of the industrial districts and the many excellences of Italian entrepreneurship, and the strong drive to look ahead are valuable skills and knowledge, elements of value that contribute to the transformation of businesses. The Digital Transformation process requires changes in the organization, people and operating models. It will therefore be necessary to support the change towards innovation with the deep and shared participation of all company roles.